RIHACTION

In RIHACTION, Neil Young invites us into the private spaces of 37 YouTubers each performing their own unique reaction to a single video: Tom Holland's viral performance of Rihanna's "Umbrella" on the American musical-reality competition show Lip Sync Battle. Pulling directly from the internet's content ether, Young aggregates a collage of YouTube videos, collating them in a hypnotic elucidation of online reaction culture.